Facebook overreliance a dangerous prospect

Social media is a fantastic tool for small businesses– it provides reach, scale, and immediate engagement. But as Adam Zuchetti explains in this MyBusiness article, it’s important to have control of your online presence. Social media is just one component of a digital strategy. Are you relying too heavily on third party social networks? Confused about digital marketing? That’s where Rewardle can help. Get in touch with us at success@rewardle.com to find out more.

NEWKNOW HOPES ITS TECH WILL HELP RETAIL WORKERS BECOME BRAND EXPERTS

NewKnow, a new Montreal retail tech startup, thinks putting a screen between a sales rep and client is a mistake. While customers want information, NewKnow believes that there’s something magical about a positive sales experience. Given the high turnover in many retail stores, they pinpointed the problem as the challenge of staff training, and created an app that makes it simple to deliver information, and test staff on their knowledge, all while they’re standing around in-store waiting for customers to arrive, on the bus on their way to work, or anywhere else for that matter.

European food delivery startup Deliveroo raises $385 million at a more than $2 billion valuation

With another $385 million in the bank, the company said that it will invest across three “priority growth areas,” namely, boosting its kitchens-only Editions program that launched in London back in April; expanding its technology team, including investments across artificial intelligence (AI) systems; and launching in new markets.

Google’s “mobile-first” update is coming – how you can avoid getting hit

“This just in from the World Wide Web – Google is rolling out a new algorithm update that could see mobile-friendly website appearing higher in Google’s search results than desktop-only websites. The update will rank webpages based on the quality of their mobile content, so if your mobile content isn’t up to scratch (or your website isn’t optimised for mobile after all), your ranking in the search results could get hit, along with your website traffic, website enquiries and website conversions as a result.” Not to worry! Rewardle can help you get your business website built and optimised to keep you discoverable and competitive.