A once-unwanted Qantas Airways division with no planes or passengers is turning into the Australian airline’s biggest money spinner. Qantas’ frequent-flyer business, earmarked for sale at least twice, has delivered consistent growth since the airline’s historic loss in 2012. Now chief executive officer Alan Joyce is hatching more ambitious plans for his most profitable unit.
We all know and love the feeling of that “Free Coffee” loyalty reward in the morning, but we tend not to think too much about it. The diminishing returns of rewarding a consumer’s good spending behaviour at your business comes in the form of complacency – we eventually come to expect the reward, and when it is removed – the consumer takes action.
Whether you’re using a competition as a hype generator for your business, or as a way to reach out to a new demographic, competitions are a great way of generating word-of-mouth marketing and keep your business at the forefront of conversation. However, some businesses may be using a competition in an ineffective way, ultimately costing them more than their gains or, even worse, leaving customers with a bad impression.
It’s a wondrous time for technology. Something that even twenty years ago would have been a page from Science Fiction has become reality: the interconnectedness of everyone by one simple device. It is no surprise that such a powerful tool like the Smartphone has been a focus for businesses – communication and data are the key instruments to a business’s success, and the reliability of mobile apps to provide both is a crucial element in this. Whether you are a current Rewardle merchant or looking into digital customer engagement systems, getting your customers on the Rewardle app will help you make the most out of your loyalty and marketing platform.
Attracting customers to your business is an important first step, but it’s hardly the end of the road. When it comes to building a successful business, retaining and building strong relationships with customers is essential. Customer loyalty programs will help, but there’s far more you can do to connect with and leave a strong impression on your patrons. Here are a few important steps you can take to improve relations with your customers and keep them happy, loyal and always coming back for more.