Fewer people are heading into shopping centres and more and more online stores are popping up every day…but that doesn’t mean bricks and mortar businesses are becoming obsolete. There’s “still a place for the physical store yet these need to be adapted to become more experiential which will drive people into stores.” Contact our success team to find out how your Rewardle System can be leveraged to keep your business thriving.
A once-unwanted Qantas Airways division with no planes or passengers is turning into the Australian airline’s biggest money spinner. Qantas’ frequent-flyer business, earmarked for sale at least twice, has delivered consistent growth since the airline’s historic loss in 2012. Now chief executive officer Alan Joyce is hatching more ambitious plans for his most profitable unit.
We all know and love the feeling of that “Free Coffee” loyalty reward in the morning, but we tend not to think too much about it. The diminishing returns of rewarding a consumer’s good spending behaviour at your business comes in the form of complacency – we eventually come to expect the reward, and when it is removed – the consumer takes action.
Whether you’re using a competition as a hype generator for your business, or as a way to reach out to a new demographic, competitions are a great way of generating word-of-mouth marketing and keep your business at the forefront of conversation. However, some businesses may be using a competition in an ineffective way, ultimately costing them more than their gains or, even worse, leaving customers with a bad impression.
It’s a wondrous time for technology. Something that even twenty years ago would have been a page from Science Fiction has become reality: the interconnectedness of everyone by one simple device. It is no surprise that such a powerful tool like the Smartphone has been a focus for businesses – communication and data are the key instruments to a business’s success, and the reliability of mobile apps to provide both is a crucial element in this. Whether you are a current Rewardle merchant or looking into digital customer engagement systems, getting your customers on the Rewardle app will help you make the most out of your loyalty and marketing platform.