Content marketing is the buzzword – it creates market awareness, lead generation, and positions companies as thought leaders, so it’s likely here to stay. However, it’s important to realise the difference between authentic, engaging content that enhances the brand proposition, and content that has been created for its own sake.
It’s worth noting that, according to statistics web site Statista, there are plenty of people who don’t use social media. Its figures suggest 45 per cent of Australians don’t engage with social media – so that’s 10.7 million people. If you can’t get to this group through social media, how do you get in front of them? [Alexandra Cain asks] Judy Sahay, a director of digital marketing consultancy Crowd Media, this question.
Often the weather can mean the difference between being flat out, or closing up shop early. The problem isn’t a new one – for centuries business has relied on certain weather patterns for increased productivity. Even with a smart prediction system, particular jumps in weather can be catastrophic for businesses, and many even acknowledge this in their risk analyses.
Attracting customers to your business is an important first step, but it’s hardly the end of the road. When it comes to building a successful business, retaining and building strong relationships with customers is essential. Customer loyalty programs will help, but there’s far more you can do to connect with and leave a strong impression on your patrons. Here are a few important steps you can take to improve relations with your customers and keep them happy, loyal and always coming back for more.
It’s that time of the year! Sometimes the public holidays sneak up on you in the mad rush, other times it feels like you’re counting down the days to your own getaway… but either way, it’s easy to forget that communication with your customers around this time is key. With Rewardle, you can schedule push notifications to let your customers know your holiday opening hours. It’s also a great way to let them know when you’re back to business as usual.