Janine Allis, the founder of Boost Juice and Retail Zoo, has just been named in the top 10 2017 Power Profiles for LinkedIn. Business Insider gets the scoop on how the she’s been able to build a successful social media presence.
The study finds there a huge disconnect between what venues could and should be doing and what’s actually being done. The Rewardle system give time-poor merchants a solution. No need to be overwhelmed at the thought of marketing– increase your marketing and enhance your business with our digital system and dedicated support and success teams!
But after last year’s email trends article was published, lots of people have requested an update. So to please those interested, here are the trends that have been happening this year. If you are curious what was tracked last year and how the trends have changed, I’ve thrown a link to that at the end. Have fun, y’all!
Content marketing is the buzzword – it creates market awareness, lead generation, and positions companies as thought leaders, so it’s likely here to stay. However, it’s important to realise the difference between authentic, engaging content that enhances the brand proposition, and content that has been created for its own sake.
It’s worth noting that, according to statistics web site Statista, there are plenty of people who don’t use social media. Its figures suggest 45 per cent of Australians don’t engage with social media – so that’s 10.7 million people. If you can’t get to this group through social media, how do you get in front of them? [Alexandra Cain asks] Judy Sahay, a director of digital marketing consultancy Crowd Media, this question.
Often the weather can mean the difference between being flat out, or closing up shop early. The problem isn’t a new one – for centuries business has relied on certain weather patterns for increased productivity. Even with a smart prediction system, particular jumps in weather can be catastrophic for businesses, and many even acknowledge this in their risk analyses.