A once-unwanted Qantas Airways division with no planes or passengers is turning into the Australian airline’s biggest money spinner. Qantas’ frequent-flyer business, earmarked for sale at least twice, has delivered consistent growth since the airline’s historic loss in 2012. Now chief executive officer Alan Joyce is hatching more ambitious plans for his most profitable unit.
Whether you’re using a competition as a hype generator for your business, or as a way to reach out to a new demographic, competitions are a great way of generating word-of-mouth marketing and keep your business at the forefront of conversation. However, some businesses may be using a competition in an ineffective way, ultimately costing them more than their gains or, even worse, leaving customers with a bad impression.