Facebook overreliance a dangerous prospect

Social media is a fantastic tool for small businesses– it provides reach, scale, and immediate engagement. But as Adam Zuchetti explains in this MyBusiness article, it’s important to have control of your online presence. Social media is just one component of a digital strategy. Are you relying too heavily on third party social networks? Confused about digital marketing? That’s where Rewardle can help. Get in touch with us at success@rewardle.com to find out more.

WhatsApp announces free Business app, will charge big enterprises

WhatsApp is gearing up to finally monetize its messaging app by charging large enterprise businesses for tools to better communicate with customers. WhatsApp will also offer a free app to small-to-medium sized businesses, though it hasn’t outlined the specific functionality of the app. The enterprise solution will allow global companies “to provide customers with useful notifications like flight times, delivery confirmations, and other updates”.