We’ve been talking a lot recently about how to use your channels of communication to effectively run promotions, rewards, and holidays. But what about how to efficiently collect that database in the first place?
It’s worth noting that, according to statistics web site Statista, there are plenty of people who don’t use social media. Its figures suggest 45 per cent of Australians don’t engage with social media – so that’s 10.7 million people. If you can’t get to this group through social media, how do you get in front of them? [Alexandra Cain asks] Judy Sahay, a director of digital marketing consultancy Crowd Media, this question.
With a multitude of sites such as Word of Mouth, ProductReview, Feefo and TripAdvisor, along with social media channels such as Facebook and Instagram, customers have many outlets to express feedback on products and services. So are online review sites good for SMEs?
Geofilters allow Snapchat users to overlay artistic designs over their selfies or other photos and videos. As soon as they take a snap, Snapchat users have access to a handful of filters targeted to their specific location. The ones that are actually bringing in revenue are sponsored geofilters, made and paid for by brands.
An older article from Forbes.com that’s still extremely relevant today…Word of Mouth Marketing (WOMM). Isn’t this really the original social media platform? I grew up with the famous Faberge commercial that showed a woman who “told 2 friends” about the product and how “they told 2 friends … and so on … and so on”. Hasn’t WOM always been a powerful way to influence business results?
Customer reviews and testimonials have always been an effective way to demonstrate third party proof that your business is trustworthy and does what it says it does. And with local search services like Google Places now prominently displaying reviews, they’ve become more important than ever.