Big data will form the basis of the transformations that will carry the strongest of the local brands forward. The effective use of data will play a huge role in who survives the next 5 years.
Often the weather can mean the difference between being flat out, or closing up shop early. The problem isn’t a new one – for centuries business has relied on certain weather patterns for increased productivity. Even with a smart prediction system, particular jumps in weather can be catastrophic for businesses, and many even acknowledge this in their risk analyses.
Geofilters allow Snapchat users to overlay artistic designs over their selfies or other photos and videos. As soon as they take a snap, Snapchat users have access to a handful of filters targeted to their specific location. The ones that are actually bringing in revenue are sponsored geofilters, made and paid for by brands.
It’s that time of the year! Sometimes the public holidays sneak up on you in the mad rush, other times it feels like you’re counting down the days to your own getaway… but either way, it’s easy to forget that communication with your customers around this time is key. With Rewardle, you can schedule push notifications to let your customers know your holiday opening hours. It’s also a great way to let them know when you’re back to business as usual.
An older article from Forbes.com that’s still extremely relevant today…Word of Mouth Marketing (WOMM). Isn’t this really the original social media platform? I grew up with the famous Faberge commercial that showed a woman who “told 2 friends” about the product and how “they told 2 friends … and so on … and so on”. Hasn’t WOM always been a powerful way to influence business results?
Whilst ABS data released last week showed that Australian retail sales had missed expectations, research released today from Vend reveals that spending with the small and independent retailers went up by eight per cent.