NewKnow, a new Montreal retail tech startup, thinks putting a screen between a sales rep and client is a mistake. While customers want information, NewKnow believes that there’s something magical about a positive sales experience. Given the high turnover in many retail stores, they pinpointed the problem as the challenge of staff training, and created an app that makes it simple to deliver information, and test staff on their knowledge, all while they’re standing around in-store waiting for customers to arrive, on the bus on their way to work, or anywhere else for that matter.