WhatsApp announces free Business app, will charge big enterprises

WhatsApp is gearing up to finally monetize its messaging app by charging large enterprise businesses for tools to better communicate with customers. WhatsApp will also offer a free app to small-to-medium sized businesses, though it hasn’t outlined the specific functionality of the app. The enterprise solution will allow global companies “to provide customers with useful notifications like flight times, delivery confirmations, and other updates”.

Putting an app between you and your customers could be doing more harm than good

CEO of Kalido Joel Norton explains that “putting an app in between hangry potential customers and your business’ burger is a surefire way to ensure they go down the road and order from your competitors…there needs to be a benefit in downloading the app and registering. For example, join their loyalty program and receive special offers.” Rewardle makes things extra easy– giving businesses custom, individual loyalty programs with all the benefits of their own app without the hassle for the customer! Win-win. Get in touch today to find out more.