Creating a successful marketing strategy is one of the most challenging aspects of running a business – and aiming for your target market is the most important. And while it might sound simple, many business people don’t actually know who their target market is.
Often the weather can mean the difference between being flat out, or closing up shop early. The problem isn’t a new one – for centuries business has relied on certain weather patterns for increased productivity. Even with a smart prediction system, particular jumps in weather can be catastrophic for businesses, and many even acknowledge this in their risk analyses.
” Australians are the second-wealthiest people in the world. But when it comes to clothes shopping our tastes are cheaper and more masculine than you might expect. ‘The new guy, the 18-to-30-year-old, is shopping more, is more aware of himself, knows what he wants when he goes shopping.'” Is your business overlooking this savvy, spend-ready customer?