Imagine a world where a consumer has an ongoing daily engagement with their insurance brand. Where insurance is a value add service that offers more than just protection against an unwelcome event. Where the insurance brand is discussed openly, positively and frequently in the office, at the pub, in the coffee shop (sic!).
Aiming to promote the sustainability of food wastage while tending to the strain felt by agricultural industries to feed a growing nation is Melbourne-based startup Farmwall. Through a monthly subscription service, Farmwall wants to supply cafes and restaurants with a vertical farm which can be used to grow fresh herbs and microgreens.
WhatsApp is gearing up to finally monetize its messaging app by charging large enterprise businesses for tools to better communicate with customers. WhatsApp will also offer a free app to small-to-medium sized businesses, though it hasn’t outlined the specific functionality of the app. The enterprise solution will allow global companies “to provide customers with useful notifications like flight times, delivery confirmations, and other updates”.
Janine Allis, the founder of Boost Juice and Retail Zoo, has just been named in the top 10 2017 Power Profiles for LinkedIn. Business Insider gets the scoop on how the she’s been able to build a successful social media presence.
Instagram Stories, its Snapchat clone now used by daily more people than Snapchat itself, is coming to the web. Initially, the feature will allow desktop and mobile web users to view Stories posted by their friends and others they follow. But it in the months ahead, the web version will allow you to post to Stories, too.
CEO of Kalido Joel Norton explains that “putting an app in between hangry potential customers and your business’ burger is a surefire way to ensure they go down the road and order from your competitors…there needs to be a benefit in downloading the app and registering. For example, join their loyalty program and receive special offers.” Rewardle makes things extra easy– giving businesses custom, individual loyalty programs with all the benefits of their own app without the hassle for the customer! Win-win. Get in touch today to find out more.