Big data will form the basis of the transformations that will carry the strongest of the local brands forward. The effective use of data will play a huge role in who survives the next 5 years.
Whether you’re using a competition as a hype generator for your business, or as a way to reach out to a new demographic, competitions are a great way of generating word-of-mouth marketing and keep your business at the forefront of conversation. However, some businesses may be using a competition in an ineffective way, ultimately costing them more than their gains or, even worse, leaving customers with a bad impression.
Often the weather can mean the difference between being flat out, or closing up shop early. The problem isn’t a new one – for centuries business has relied on certain weather patterns for increased productivity. Even with a smart prediction system, particular jumps in weather can be catastrophic for businesses, and many even acknowledge this in their risk analyses.
” Australians are the second-wealthiest people in the world. But when it comes to clothes shopping our tastes are cheaper and more masculine than you might expect. ‘The new guy, the 18-to-30-year-old, is shopping more, is more aware of himself, knows what he wants when he goes shopping.'” Is your business overlooking this savvy, spend-ready customer?