Coca-Cola hasn’t turned away from mass-marketing, but it is becoming more focused on the “brilliant basics” of data marketing to reach the people it needs to drive the business.
It’s that time of the year! Sometimes the public holidays sneak up on you in the mad rush, other times it feels like you’re counting down the days to your own getaway… but either way, it’s easy to forget that communication with your customers around this time is key. With Rewardle, you can schedule push notifications to let your customers know your holiday opening hours. It’s also a great way to let them know when you’re back to business as usual.