With trust in traditional advertising continuing to be low, businesses have to look carefully at how they treat their customers, especially those who they can identify as brand advocates. This is why your social media strategy needs to include how you manage conversational and interactive elements.
Facebook’s recent news feed change has sent a chill down the spine of publishers, brands and businesses that have made social media platforms a big part of their marketing strategy. The changes, which were announced by Mark Zuckerberg last week, could make it harder for people to see your business page content in their news feed.
Local Zetland business, Fine Shine Car Wash recently held its second annual fundraising day, raising money to find a cure for Duchenne Muscular Dystrophy, or DMD, a cause close to their hearts.
This year, with support of friends, family, loyal customers and local community members, Fine Shine raised over $92K, greatly surpassing their expectations for the day.
As co-owner Yousuf explained, “This was only our second year and we raised a staggering $92,340. We thought the first year raising $37, 514 was phenomenal, so this year’s event was unbelievable!”
So how were Fine Shine able to excite so much attention in only its second year?
Like many hardworking, amazing local business owners, the Fine Shine family has been working hard to build strong customer relationships with their excellent service and friendly staff. They take this a step further, by recognising the importance in translating these relationships into a digital database which can be leveraged to reward loyal customers, communicate about causes like this, and strengthen customer relationships overall!
In short, Fine Shine was able to use their Rewardle system this year to communicate to a far larger number of potential customers than solely its regulars. Last year, Fine Shine didn’t use its Rewardle database to advertise and connect with its customers. The substantial difference in funds made demonstrates the degree of success that can be achieved by using this database to communicate with clients, especially when supported with offline activities.
Apart from sending out emails to customers through Rewardle and posting on social media, Fine Shine advertised its fundraiser by word-of-mouth, aimed mostly at regular customers.
Yousuf said, “Two weeks prior to the event we decorated the whole store with posters, images and information on the upcoming event so anyone who visited was made well aware.”
While event advertising in-store is effective when communicating face-to-face, Fine Shine’s use of the database was vital for its higher level of engagement as it provided a far greater audience reach. The massive success of this event clearly demonstrates the benefits of an integrated online and offline marketing campaign.
Fine Shine hopes to continue its annual fundraiser in 2018, perhaps looking to support another charity or the Children’s Hospital. One thing is for certain, however, and that’s the fact that Fine Shine will continue to utilise its Rewardle database when raising awareness for any of its fundraisers.
Find out how you can connect your offline and online marketing activities with Rewardle to take you business to the next level by emailing firstname.lastname@example.org or 03 8593 4173.
The second installment of our three-part website blog series explores the aspects of a website that provide the most value to local businesses. Why does your business need a website at all? Find out here.
A lot of crap gets shared on Facebook, but coming soon the volume may be a little less after Facebook made a move to penalize content that shamelessly begs people for engagement. The social network giant said today that it will penalize Page owners and people who resort to “engagement bait,” which means posts that encourage users to like, comment or tag people in the comments section in order to gain wider visibility of their content.