Seven Reasons Why Brands Should Celebrate Amazon’s Arrival In Australia

Amazon’s arrival will no doubt put pressure on other retailers to improve the online and logistics experience they offer to consumers in order to compete. Brands focusing on all aspects of their marketing across all channels as well as their customer experience needn’t fear the future – they will be the ones most likely to survive and thrive in this new etail era.

NEWKNOW HOPES ITS TECH WILL HELP RETAIL WORKERS BECOME BRAND EXPERTS

NewKnow, a new Montreal retail tech startup, thinks putting a screen between a sales rep and client is a mistake. While customers want information, NewKnow believes that there’s something magical about a positive sales experience. Given the high turnover in many retail stores, they pinpointed the problem as the challenge of staff training, and created an app that makes it simple to deliver information, and test staff on their knowledge, all while they’re standing around in-store waiting for customers to arrive, on the bus on their way to work, or anywhere else for that matter.

Putting an app between you and your customers could be doing more harm than good

CEO of Kalido Joel Norton explains that “putting an app in between hangry potential customers and your business’ burger is a surefire way to ensure they go down the road and order from your competitors…there needs to be a benefit in downloading the app and registering. For example, join their loyalty program and receive special offers.” Rewardle makes things extra easy– giving businesses custom, individual loyalty programs with all the benefits of their own app without the hassle for the customer! Win-win. Get in touch today to find out more.

Shopify Redesigns POS as Part of Focus on Bricks-and-Mortar Merchants

‘“Our new look and feel for Shopify POS ensures that you can sell to customers anywhere, on any device,” Shopify wrote in a blog post. “We know that selling in store, at a pop-up shop, or at markets can be challenging, so your point-of-sale system should be seamless. That leaves more time for you to focus on providing your customer with an amazing experience.”’