Instagram Gives Email-Like Messaging Tools To Business

There is no good way to coyly contact businesses on Instagram. If you write a comment in a post, everybody can see it. And do you really want to be known as the woman who ordered a bunny potty cake? Moreover, since the business doesn’t follow you, it doesn’t get alerts if you send a direct message—and so your attempt will likely end up in the dreaded “pending” folder.

Facebook is clamping down on posts that shamelessly beg for your engagement

A lot of crap gets shared on Facebook, but coming soon the volume may be a little less after Facebook made a move to penalize content that shamelessly begs people for engagement. The social network giant said today that it will penalize Page owners and people who resort to “engagement bait,” which means posts that encourage users to like, comment or tag people in the comments section in order to gain wider visibility of their content.

Facebook overreliance a dangerous prospect

Social media is a fantastic tool for small businesses– it provides reach, scale, and immediate engagement. But as Adam Zuchetti explains in this MyBusiness article, it’s important to have control of your online presence. Social media is just one component of a digital strategy. Are you relying too heavily on third party social networks? Confused about digital marketing? That’s where Rewardle can help. Get in touch with us at success@rewardle.com to find out more.

WhatsApp announces free Business app, will charge big enterprises

WhatsApp is gearing up to finally monetize its messaging app by charging large enterprise businesses for tools to better communicate with customers. WhatsApp will also offer a free app to small-to-medium sized businesses, though it hasn’t outlined the specific functionality of the app. The enterprise solution will allow global companies “to provide customers with useful notifications like flight times, delivery confirmations, and other updates”.