In this digital age, banks are finding new ways to assess candidates suitability for financial products and services. “Social scores” are being used to predict behaviors, like one likeliness to pay back a debt or take care of a rental property.
Instagram’s feed will now show users recommended posts – a change that earlier this month was spotted while in testing, and has since quietly gone live. The feature, described here in the company’s Help documentation, will suggest posts for you based on those that have been liked by other accounts you follow.
A lot of crap gets shared on Facebook, but coming soon the volume may be a little less after Facebook made a move to penalize content that shamelessly begs people for engagement. The social network giant said today that it will penalize Page owners and people who resort to “engagement bait,” which means posts that encourage users to like, comment or tag people in the comments section in order to gain wider visibility of their content.
Social media is a fantastic tool for small businesses– it provides reach, scale, and immediate engagement. But as Adam Zuchetti explains in this MyBusiness article, it’s important to have control of your online presence. Social media is just one component of a digital strategy. Are you relying too heavily on third party social networks? Confused about digital marketing? That’s where Rewardle can help. Get in touch with us at email@example.com to find out more.
Imagine a world where a consumer has an ongoing daily engagement with their insurance brand. Where insurance is a value add service that offers more than just protection against an unwelcome event. Where the insurance brand is discussed openly, positively and frequently in the office, at the pub, in the coffee shop (sic!).
WhatsApp is gearing up to finally monetize its messaging app by charging large enterprise businesses for tools to better communicate with customers. WhatsApp will also offer a free app to small-to-medium sized businesses, though it hasn’t outlined the specific functionality of the app. The enterprise solution will allow global companies “to provide customers with useful notifications like flight times, delivery confirmations, and other updates”.
Janine Allis, the founder of Boost Juice and Retail Zoo, has just been named in the top 10 2017 Power Profiles for LinkedIn. Business Insider gets the scoop on how the she’s been able to build a successful social media presence.
Instagram Stories, its Snapchat clone now used by daily more people than Snapchat itself, is coming to the web. Initially, the feature will allow desktop and mobile web users to view Stories posted by their friends and others they follow. But it in the months ahead, the web version will allow you to post to Stories, too.