Janine Allis, the founder of Boost Juice and Retail Zoo, has just been named in the top 10 2017 Power Profiles for LinkedIn. Business Insider gets the scoop on how the she’s been able to build a successful social media presence.
Instagram Stories, its Snapchat clone now used by daily more people than Snapchat itself, is coming to the web. Initially, the feature will allow desktop and mobile web users to view Stories posted by their friends and others they follow. But it in the months ahead, the web version will allow you to post to Stories, too.
It’s worth noting that, according to statistics web site Statista, there are plenty of people who don’t use social media. Its figures suggest 45 per cent of Australians don’t engage with social media – so that’s 10.7 million people. If you can’t get to this group through social media, how do you get in front of them? [Alexandra Cain asks] Judy Sahay, a director of digital marketing consultancy Crowd Media, this question.
With a multitude of sites such as Word of Mouth, ProductReview, Feefo and TripAdvisor, along with social media channels such as Facebook and Instagram, customers have many outlets to express feedback on products and services. So are online review sites good for SMEs?
Geofilters allow Snapchat users to overlay artistic designs over their selfies or other photos and videos. As soon as they take a snap, Snapchat users have access to a handful of filters targeted to their specific location. The ones that are actually bringing in revenue are sponsored geofilters, made and paid for by brands.