An older article from Forbes.com that’s still extremely relevant today…Word of Mouth Marketing (WOMM). Isn’t this really the original social media platform? I grew up with the famous Faberge commercial that showed a woman who “told 2 friends” about the product and how “they told 2 friends … and so on … and so on”. Hasn’t WOM always been a powerful way to influence business results?
Customer reviews and testimonials have always been an effective way to demonstrate third party proof that your business is trustworthy and does what it says it does. And with local search services like Google Places now prominently displaying reviews, they’ve become more important than ever.