Why Word Of Mouth Marketing Is The Most Important Social Media

An older article from Forbes.com that’s still extremely relevant today…Word of Mouth Marketing (WOMM). Isn’t this really the original social media platform? I grew up with the famous Faberge commercial that showed a woman who “told 2 friends” about the product and how “they told 2 friends … and so on … and so on”. Hasn’t WOM always been a powerful way to influence business results?