Amazon’s arrival will no doubt put pressure on other retailers to improve the online and logistics experience they offer to consumers in order to compete. Brands focusing on all aspects of their marketing across all channels as well as their customer experience needn’t fear the future – they will be the ones most likely to survive and thrive in this new etail era.
Restaurants are scrambling to adjust as change sweeps the dining landscape across major cities.
Online delivery platforms have dug their heels into the Australian market and they’re changing the restaurant business and our eating habits in a way that hasn’t been seen since McDonald’s introduced the country to fast-food in the ’70s.
You don’t have to look far to notice that one of the biggest changes in how we pay for things is the explosion of “tap-and-go” payments. Whether it’s for a round of drinks or groceries, Australians are more likely to pay for something by waving a plastic card near a terminal than people anywhere else in the world.
CEO of Kalido Joel Norton explains that “putting an app in between hangry potential customers and your business’ burger is a surefire way to ensure they go down the road and order from your competitors…there needs to be a benefit in downloading the app and registering. For example, join their loyalty program and receive special offers.” Rewardle makes things extra easy– giving businesses custom, individual loyalty programs with all the benefits of their own app without the hassle for the customer! Win-win. Get in touch today to find out more.