Seven Reasons Why Brands Should Celebrate Amazon’s Arrival In Australia

Amazon’s arrival will no doubt put pressure on other retailers to improve the online and logistics experience they offer to consumers in order to compete. Brands focusing on all aspects of their marketing across all channels as well as their customer experience needn’t fear the future – they will be the ones most likely to survive and thrive in this new etail era.

Are food-delivery apps and ‘dark kitchens’ the death of dining out?

Restaurants are scrambling to adjust as change sweeps the dining landscape across major cities.

Online delivery platforms have dug their heels into the Australian market and they’re changing the restaurant business and our eating habits in a way that hasn’t been seen since McDonald’s introduced the country to fast-food in the ’70s.

Putting an app between you and your customers could be doing more harm than good

CEO of Kalido Joel Norton explains that “putting an app in between hangry potential customers and your business’ burger is a surefire way to ensure they go down the road and order from your competitors…there needs to be a benefit in downloading the app and registering. For example, join their loyalty program and receive special offers.” Rewardle makes things extra easy– giving businesses custom, individual loyalty programs with all the benefits of their own app without the hassle for the customer! Win-win. Get in touch today to find out more.