We’ve been talking a lot recently about how to use your channels of communication to effectively run promotions, rewards, and holidays. But what about how to efficiently collect that database in the first place?

The first step is, of course, to create a loyalty program.

The next step is perhaps the most important: using all your marketing channels to guide customers towards your database. Companies spend millions of dollars each year doing just this; you only need to use your Facebook, Instagram and Twitter accounts.

At Rewardle, we’ve developed Deep Links: A link that can sit in a wall post or photo that, when clicked on, adds that customer to your database and rewards them for doing so. If you’re so inclined!

This can work wonders: the ability to gain valuable data from customers who may not have ever visited your shop before, but see you on social media, is incredibly important, and is the backbone of utilising your data efficiently. These are potential customers – and now you have a direct line-of-contact with them! This also saves you money by skipping the middle-man (Facebook) and allowing you to deal directly with your customer! Win, win, right?

If you would like to know more information on how this feature works, or want to discuss with someone on how to use it effectively, please contact our Merchant Success Team on 03 8593 4173 or success@rewardle.com