A lot of crap gets shared on Facebook, but coming soon the volume may be a little less after Facebook made a move to penalize content that shamelessly begs people for engagement. The social network giant said today that it will penalize Page owners and people who resort to “engagement bait,” which means posts that encourage users to like, comment or tag people in the comments section in order to gain wider visibility of their content.
“Running as a 12 month trial, the service will allow shoppers to post their grocery list online and specify their desired delivery time, with an Airtasker then doing the shop and delivering the items. Shoppers and Airtaskers will also be able to chat one on one, allowing for shopping lists to be changed on the go.”
Amazon’s arrival will no doubt put pressure on other retailers to improve the online and logistics experience they offer to consumers in order to compete. Brands focusing on all aspects of their marketing across all channels as well as their customer experience needn’t fear the future – they will be the ones most likely to survive and thrive in this new etail era.